01. Quick links
02. iPad deals
03. MacBook deals
04. Apple Watch deals
05. AirPods deals
06. iPhone deals
07. iMac deals
08. Apple Pencil deals
09. Apple accessories
10. Need to know
We're not bowled over by the Apple deals so far this Prime Day. And though we saw better deals at this point before Prime Day official last year, we're still not worried. Things are tighter this year, what with the economic squeeze. However, we don't think this will be a disaster for people wanting to get a bargain on an Apple product. What it likely means is that the fewer deals that we'll see will be better, but also snapped up quicker than usual. That's where this page comes in.
We're going to be searching for all the best Apple Prime deals, as and when they go live, and detailing them on this page, from now until just after Prime Day (some post-Prime deals do crop up). And we know what we're doing. We've been using, reviewing and deal-searching Apple products for the best part of a decade. We aim to bring you only the genuine Apple deals, and it there aren't any, we'll just tell you that!
And there are a few discounts worth noting. Scroll down, or jump around the sections to the left, and you'll see what we've found so far, from Amazon and other retailers (we're not here to promote Amazon, we just care if the deal is good or not.) None of the deals below need a Prime membership, but come Tuesday, you may want to sign up to Amazon Prime for a 30-day free trial to take advantage of some of the Prime Day deals we'll be covering.
Apple Prime Day: quick links
Apple Prime Day deals: US
- iPad (9th Gen): was
$329now $279 at Amazon - iPad mini 6th-gen (2021) 256GB: Was
$649now $599 at Amazon - MacBook Air (M1, 2020): was
$999now $869 at Amazon - MacBook Pro (M1 Pro, 2021, 16-inch, 1TB): was
$2,699now $1,899 at B&H - MacBook Pro (14-inch, 2021): was
$2,499now $1,999 at Amazon - Apple Watch Series 8: was
$429now $419 at Amazon - AirPods Max: was
$549now $479 at Amazon - AirPods Pro: was
$249now $199 at Amazon - Mac mini (M2): Student? You can save $100 and get $150 gift card now
Apple Prime Day deals: UK
- Current Apple Amazon sale deals: Shop all Apple products at Amazon
- iMac 24-inch (M1,2021) 512GB: Save £280 on silver iMac
- Apple Watch: Save £54 on Apple Watch Series 7
- Airpods Max: Save £55 on the AirPods Max
Prime Day iPad deals
The only official iPad Prime Day deal we spotted last year was on the iPad Air 4 exclusively in the UK. We'll soon know if we'll be luckier this time around. But really we never sweat it when it comes to official Prime Apple deals – the best deals are either just on Amazon for all users, or over at Best Buy, B&H Photo, Walmart and other big retailers. Here's the current best...
Prime Day iPad deals: US
Prime Day iPad deals: UK
Prime Day MacBook deals
Whether you're looking for the light and portable MacBook Air or the super-powerful new MacBook Pro, these MacBook Prime Day deals could get you a welcome saving. Here are a few good Amazon MacBook deals we've found that are running right now, and available to everyone.
Prime Day MacBook deals: US
Prime Day MacBook deals: UK
Prime Day Apple Watch deals
Apple Prime Day sales tend to see a lot of Apple Watch deals. We're likely to see savings on the 2022 Apple Watch Series 8 and Apple Watch SE, and small savings on the pricey Apple Watch Ultra.
Prime Day Apple Watch deals: US
Prime Day Apple Watch deals: UK
Prime Day AirPods deals
AirPods are the Apple products that tend to see the most regular discounts at Apple Amazon sales, so they could be a good bet for next week's Apple Prime deals. These are the best deals that are live at the moment.
Prime Day AirPods deals: US
Prime Day AirPods deals: UK
Prime Day iMac deals
Not everyone likes smaller screens, and for those who prefer a desktop of a portable laptop to complete a work from home setup, these are the best early Prime Day deals we've found on Apple iMacs.
Prime Day iMac deals: US
Prime Day iMac deals: UK
Prime Day iPhone deals
Prime Day iPhone deals: US
We don't tend to see Amazon iPhone deals in the US – your best bet for a discount on a new iPhone is usually via a trade-in direct with Apple, but there are *usually* some Apple Amazon sales deals to be grabbed in the UK.
Prime Day iPhone deals: UK
Prime Day Apple Pencil deals
Apple Pencils don't often come in for more than the occasional small discount of around $20/£20. We saw discounts of that size during Amazon Prime Day last July, and we can expect to see similar over the next few weeks. Here's what you can get right now...
Apple accessory deals
Prime Day Apple accessories: US
Prime Day Apple accessories: UK
Check back for the best Prime Day Apple accessories deals that are actually worth buying... right now, there's nothing worth bringing you, but as soon as there is, you'll see it in this section.
Need to know: Apple Prime Day
How do we select our Apple Prime Day deals?
We've been reviewing Apple products for years at Creative Bloq, and we've been searching for the best Apple deals, whether for Prime Day or not, for just as long. That means that we know a good Apple Prime deal when we see one. But we don't just copy and paste the details of a deal from Amazon.
First off, we use our expertise and knowledge of our creative audience to search for the most relevant and popular Apple products on sale. When we see a discount on those products, we consider how that discount actually stacks up. We do this by comparing the new price to all other main retailers, by looking at the discount price history (whether it's been on sale at a lowest price before, or if this is a record low), and then convey all this information to you in a succinct and transparent way. There's such a thing as buyer's remorse, and we really don't want our audience to feel it any time soon!
We also need to talk about retail prices here. Amazon is guilty of either stating a product's pre-sale price as its original retail price – even if the product went on sale a couple of years ago and hasn't been sold for that original retail price for some time. That's not really that honest. So we will look out for that and explicitly make a note of these details whenever necessary. Our mission for Prime Day is to provide only the best, useful, real deals to our readers. We want you to trust us and use next Apple Prime Day, after all.
Are Apple products included in the Amazon Prime Day sale?
Yep! More often than not you will find lots of discounted Apple products in the Prime Day savings, including the early deals that we've found above, and we can expect even more discounts on a wide range of tech items once the event officially kicks off.
But don't expect massive Apple Prime Day deals across the tech giant's whole range. After all, Apple products tend to hold their value and don't often get big discounts. But, based on previous years, we do expect to see some decent savings worth grabbing.
During Prime Day 2022 last July, we saw savings of up to $200 / £200 off the price of some iPads and MacBooks. We also saw a record-low price on the Apple Watch Series 7 and some great prices on the AirPods Pro too. By and large, you'll need to turn to slightly older Apple products for the biggest potential savings, and there may be many savings that are not officially part of the Prime Day sale, making them available for everyone.
What Apple Prime Day deals should I look out for?
Last year, we saw Apple Prime Day deals on a wide range of products, from iPads to AirPods and MacBooks. In most cases, they weren't official Prime Day Apple deals, but were Apple deals that were open to everyone, from Amazon, but also Best Buy, B&H Photo and other retailers. The one Apple product that did see members-only Prime Day deals was Apple Watch – specifically Apple Watch Series 7 and Apple Watch SE, the first of which saw discounts of over $100/£100.
We'd expect to see something similar during the Amazon Prime Day 2023 sale, especially now that Apple has released the Apple Watch Series 8 and the Apple Watch Ultra, which are also likely to see discounts. Based on previous savings, we'd say that AirPods are also a good bet for Apple Prime Day deals, while MacBooks and iPads come in for discounts throughout the year but also tend to see particularly good savings around the time of Prime Day. Again, these are not usually Prime-exclusives (the only official Prime Day Apple iPad deal last year was a saving on the iPad Air in the UK).